Double Glazing News

Could a strong online presence generate leads just as well as word of mouth?

Could a strong online presence generate leads just as well as word of mouth?

Word of mouth marketing has been around since the beginning of time and we all know that it’s a great way to generate leads for free. Research proves it. 72% of people get news from friends and family, making word of mouth the most popular channel for sharing [1]. Word of mouth marketing has evolved over time and now it doesn’t rely solely on having a conversation with your peers, but also on …

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Homeowners in Britain could spend up to £5bn on their homes before Christmas

Homeowners in Britain could spend up to £5bn on their homes before Christmas

Homeowners in Britain could spend £4.94 billion before Christmas purely on improvements to their homes and gardens according to research by market research company, Kantar. Despite the many home improvements that have been made since March this year, homeowners are still saying that they have work to do, of which 60% of respondents revealed they plan to paint their home and 37% planning on fixing…

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Green Homes Grant Scheme: Installer Survey Results

Green Homes Grant Scheme: Installer Survey Results

With the Green Homes Grant Scheme now in full force we were keen to find out the thoughts and experiences of those in the industry. The scheme was launched to help the industry bounce back after the coronavirus crisis and help homeowners create more sustainable homes whilst lowering their energy bills. The scheme is well underway after launching last month, so, let’s get into the results and fee…

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Latest data shows complaint volumes remain high in the home improvement sector

Latest data shows complaint volumes remain high in the home improvement sector

Latest data shows that Citizens Advice dealt with over 32,000 consumer issues and complaints relating to the home improvement sector over the last 12 months to September 2020. What is also disappointing for the sector is that out of all defined categories in consumer goods and services, ‘building repairs and improvements’ came second with over 8,500 issues alone. Top was practical energy effic…

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